How to Drive Targeted Traffic To A Website


When it comes to driving traffic to the website, a lot of people often find it difficult to come up with the right set of marketing strategies. With so many options to choose from, it is always advised to choose the combination of strategies that can work specifically for your targeted website. In this post, weíll take a brief look at several ways to drive targeted traffic to your website for little to no cost. Choosing the right combination of two or more given strategies should help you make the best use of your efforts.

Pay-Per-Click Advertising

Google Adwords offer easy and quick pay-per-click advertising option. It is easy to create PPC account with a small investment. This platform gives you complete flexibility and good control over the budget. You can set your PPC account for any value that suits you and reap maximum profits. Since it is difficult to get organic traffic on daily basis, using PPC will help you bring targeted target. The main highlight is that you pay only when someone clicks on your ad posted on a different website of similar niche.

Article Marketing

This is relatively a much simpler form of internet advertising. All you need is to write a minimum of three articles a day. They should be unique and relevant to your website. Include a brief bio of your website and products you have to offer. You can submit each article on different article directories or blogs that can help your content rank high.

Forum Marketing

Do a quick Google search on keyword+forum that will be suitable for your niche. For instance; if you have graphic designing related site, then search for "graphic designing forum" on Google. Look for top 5 forums in your niche and join them. Make sure you donít spam the threads with your content. Set up a profile and post a small introduction. Once you are done, start posting one thread or response every day on each forum. This will help you gain more exposure in your target market, and attract people naturally to your related website.


Blogging is considered to be another form of Social Networking, and god enough to be a stand-alone internet marketing technique. You can easily set up a blog using blogging tools. Make sure the blog is related to your website niche. Post at least 3 articles in your blog daily. It should be dynamic and updated on daily basis, so your readers can get something new to look up to everyday. This will automatically drive targeted traffic on your main website. Make sure your blog is informative enough to hold the interest of your readers.

Press Releases

You can easily write and submit an attractive press release free of charge. There are many websites that may charge you some money to publish a press release, but with a bit of search you can find some that donít charge a penny. But, it is always advised to go for paid websites as they prove to be more beneficial in terms of publicity and access. Make sure you release a website that is newsworthy. Choose your angle of story carefully. You can do a quick search to get some ideas and tips for drafting a god press release.

Search Engine Marketing or SEO

Learn all you can about SEO and make sure you take all the necessary steps to optimize each and every page of your website to drive targeted traffic. Understanding the basic phenomenon of working with SEO is not difficult if you know all the right places to look for relevant information. Optimizing your website will help you increase traffic flow, as well as overall profit from the website.

Get Links!

Submit your website to appropriate online directories, and get listed on some niche resource pages as well. Link farms and exchanges are a waste of your time, but getting quality linking opportunities is what will help you get good results. You will want to find a variety of links pointing to your site, not only to the main page, but also internal webpages.

Funnel Traffic From Other Sites

This is a bit tricky strategy and may require some creativity. But, this can prove to be a successful and effective way to funnel traffic from other popular websites such as: ebay, craigslist, wikipedia, youtube, etc. These popular websites are established and can provide a burst of millions of live visitors. Think of some ways that will help you add something of informative value, and everything should be without spamming.

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 Chris Osiyi

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