Track Your Conversion.


Conversion tracking is very important if you must know what keywords are making you money and ultimately, this will help you scale-up your promotional efforts and campaigns. And of course, proper tracking would lead to minimal monetary and time loss and more money in your bank account.

Think of it this way...

If you don't track your keywords, you are behaving like an individual who is trying to locate a particular restaurant in town. Instead of using a GPS or MapQuest, he stops at gas stations to ask for direction ( not that there is anything wrong with that - because I have done so in the past). You'll be lucky if the guy at the gas station has heard of the restaurant - let alone, know the direction. Just use a GPS and save yourself some time.

Most of the major PPC platforms ( such as Google Adwords and Bing/Microsoft Adcenter) offer free tracking tool built into the system.

Conversion tracking Tools

  • Google Adwords Conversion Tracking is a free tool that shows you what happens after a customer clicks on your ads. Google Analytics allows you to do this very well. Read up the article here:

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Chris Osiyi

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